The idea of TrueBlue was born in 2017, at that time when dentistry was hijacked, its original principles were changed, and its destination was transformed from medicine to business . We had to put it back on the right path. The word TrueBlue means extreme sincerity , and from here our story begins. We believe in sincerity and loyalty. We are passionate about our work, the quality of our services, our colleagues, and above all you , and we know that teeth are not just a white smile: they are about strong teeth and healthy gums, they are about prolonging the feeling of simple joy from eating delicious things! Our mission is to help you achieve this in a comfortable, efficient and smiling way.